If yo are a struggling blogger and want people to visit your blog often, following is a list of pointers that help (in no particular order):
At some pint in time during the era of ‘enlightened moderation’ (yuh right!), someone decided it would be pretty cool to ignite the enlightened feeling of patriotism in the youth of Pakistan by starting a cult of laal topi, self proclaimed mujahid-cum-faqeer-cum-sufi-cum-muazzan NOBODY, who would inform bunch of sorry excuses for slackers, what their ears would love to hear i.e they are the superior nation above all others, chosen to do God’s bidding. After all who would mind the idea of holding such importance, specially when in actual they hold no serious significance in real life.
While on one hand this phenomena helped fuel dangerous type of superiority complex in already naive minds, on the other hand it opened up gates to series of one liner puns/satire articles/social and cultural criticism blogs for many times to come, mainly due to retarded persona of the main man behind the whole
ISPR project campaign and the frequent blunders he made. While some used the issue to highlight growing concern about the urban middle class’s psyche or the occasional jibes and satires, some people made him a permanent subject of their every article that followed to date. Its a strategy that never fails. And if you can add somethings about how primitive Arabs are and something about the camels its an extra bonus. Basically this category writers originally were just writing about camels and Arabs only. After Zaid Hamid’s emergence, they have added him to their main puns while Arabs and camels are just a side jokes. Even after the cult of Ziad Hamid ultimately fell to its inevitable doom, this category writers kept beating his name because their pay checks depended on it. Plus there was one major factor i.e online Indian readers would always love a Zaid Hamid joke, no matter how stale it might be. And considering the population of India, is a pretty good chunk of favorable hits on your blog/article.
If you are thinking of using this factor and still keep the originality than use it as a passing jokes in your blogs and occasionally write one of the fictional satirical stories involving him. I have also used this strategy and most of the hits (as expected) on my blog were from India. If you do not wish to be original about it, than who cares? Indians will still tweet about it anyway.
See the trend/Pick a side
More often than not, something happens that creates a shitstorm in the social media circles. There was that Amir liaqat video leak, Maya Khan’s date raids, facebook ban, Sialkot lynch mob and countless other incidents which have over different periods of time created a series of articles, facebook statuses and tweet/re-tweets. The trick to write something about them is the timing. If you are even one week slow to pick on the trend, than forget about it and move on. Because there is a thing about current state of Pakistan’s media. Its probably too much for its target audience. One thing comes and another makes it fade away. After all, human mind can only contain limited information that it can focus on.
Sometimes there is not a need for any event to happen to make social circles talk about it. Every once in a while someone would share an opinion in any of the articles/blogs that will grab every one’s attention. Most likely its title would sound like an attack on certain circles of media or society in general. And for some days people will just talk about it, either in support of that opinion or against it. You need to pick one side at this point, find every thing you can against it and use it in a rebuttal of your own.
Do not waste your energies on trivial articles. Make sure you have chosen a worthy one that has a considerable amount of social media audience which is interested in the topic. Most recent example of such case Dr Hoodboy’s proud testimony of bayghairati (no pun intended), which generated fair pieces of rebuttals varying from average bloggers to seasoned authors, which of course also indicates that the names involved should be of worthy note as well.
Give sense of purpose
Here’s a fun fact about humans: No one likes to hear that they are useless.
So it is always an added bonus if you manage to convince people that supporting your opinion may bring some change. There are no better examples for this than the cases of Maya Khan and Meher Bukhari. A section of social activists felt proud that at least they managed to produce something tangible in the world besides tweeting their frustrations. This gave them sense of achievement and the higher number of re-tweets and every body lived happily ever after.
Including both the anchors of course, when they moved to a bigger channel with more money. Remember what I said about memory in the last section?
Keep the hate mail coming
Some people suffer from what the psychological experts describe as getting-boners-from-hate-mail-syndrome. If you are one of them than you are in luck because this will help you generate lot of hits. And since you rather enjoy virtual insults, threats in the comments section anger should not bother you much. After all its better to piss people off virtually than on their face, so its a win-win situation.
One example of how hate mail can be used as an advantage is his piece with a title and a picture intended to sere the purpose i.e more hits and hate comments. In the author’s own words:
I have been asked to comment on this picture by the blog editor of The Express Tribune, probably because the last time I blogged about the niqab, I took a controversial stance that earned me hundreds of comments, at least a thousand “likes” and retweets on Facebook and Twitter, and the ire of several dozen internet trolls who branded me as the blogger who “supports nudity”.
Yes, we all know why the editor asked you to. It was not about making a point I imagine because I didn’t get any after reading the whole piece.
Basically this section is also associated to the earlier section of hate mail. Except that in this case, the word ‘hate’ is most likely I-will-fu**ing-kill-you equivalent.
Apparently, religion is one of the most sensitive aspects of human life. Or should I say, the ways of the forefathers are. Of course people find to hear that, what they have been following over the years might have some problem. So basically you can use the emotion to your added advantage if you can basically pin the blame of everything wrong with this world to religion. Even if it has nothing to do with it. I have even read articles that suggest that just because someone tends to recite Ayatul Kursi for protection, he/she is more prone to being careless about real safety measures. Or the education problem in Pakistan is due to the fact people prefer Hakeems rather than doctors. Notice that Hakeem itself has nothing to do with religion. But reading it, people get the idea of bearded mulla. It is your own artistic skill that will make this problem look like its a religious one.
I know I said this list is without any particular order but evidence suggests that probably this factor is No.1 in the list. The famous mufti sahab episode of her interview with Kamran Shahid is anchor’s highest rated show till date and at that time it was the highest rated show on prime time so far. When ET published 2011′s year’s most popular topics of its website, the blogs about about that episode were at the top. When Nadia Khan wanted to do a show on her return, Veena was the topic she picked up. For over a good period of the month 2 out of 4 recommended pages on ET have been related to Veena, whether they hold any meaning or not.
If you combine all that is written above in one package, except for Veena who does not fit in the package (pun intended) and use all that for only one subject over and over again, that subject would be called Imran Khan. You can add him to your daily one liner jokes about Zaid Hamid / Hamid Gul types. You can pick a side i.e for or against him and start a heated discussion in the comments section. You can be sure to receive floods of hate mail whenever you write anything against him. You can also the technique of attacking religion by showing off Imran Khan as a fundamentalist. Because he IS popular in youth, has a strong fan following plus circle of harsh critics, you can be assured anything you write about him will definitely score some valuable points.
I wouldn’t suggest what this author here has concluded. He is not the target of any ‘Goebbels’ vendetta’. But his definitely is used because it sells. Indeed their seem to be authors who have made a career out of him. I am not saying they do not write about anything else. I am just saying no body notices whatever other things they may write about. Plus they have the tendency of writing his name just for the sake of it in things that do not even relate him. And the trend is not just limited to wannabe intellectuals, but even holyshit-why-this-nuclear-physicist-does-not-focus-n-his-own-job types also use it often. Why Dr. sahab why? Why are you content that Dr Abdul Salam should be the only noble prize winner in Pakistan? Is the hate mail really worth it or are you expecting a noble peace prize? (Yuh right!)